Luciana Villa Nova is a Brazilian Biochemistry Pharmacist specialized in Business Administration and Sustainability Management. She joined Natura in 1996 in a training program and throughout the years she has gained experience in various areas such as R&D, Scientific Area Networking Management, Technical Business Unit Management and Sustainability. She is now in charge of sustainability strategic planning at Natura, working on projects in sustainable use of biodiversity, including the management of social local initiatives for the Amazon rainforest and the Amazon Program. Luciana is also responsible for Natura's strategy and guidelines for social inclusion and local development. She is currently studying for a masters degree at Fundação Getulio Vargas / São Paulo in Management for Competitiveness in Sustainability. She is passionate about natural products and biodiversity.

“The Amazon needs to be protected from deforestation, while restoring natural loss and proposing economic solutions combining biodiversity conservation and traditional knowledge from local populations.”